Business success is tough. If you’ve had enough of the struggle, there are a number of sure-fire digital marketing strategies to tank your business. Take for instance your website navigation. Nothing […]
Over the past few years I’ve been reading a lot of books on customer service. It never ceases to amaze me how many companies just aren’t doing it right. I […]
There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
It’s always easy to distinguish the difference between an upscale establishment and one that, well, isn’t. Upscale locations put a lot of effort and money in making their stores feel […]
One of the most important factors in creating an effective digital marketing strategy is setting the right expectations. Whether you are doing your own SEO, have an in-house team, or […]
One of the first orders of business for many of the sites we work on is using keyword research to improve the site’s navigation. Keyword research is just another way […]
Pole Position Marketing is pleased to announce an exclusive partnership with Starbucks stores that will put one of PPM’s digital marketing strategists in all of their 25,085 stores worldwide. Starting […]
Let’s put optimization a side for a minute. We all know by now that top search engine rankings will help drive traffic to your site, but it’s no guarantee. In […]
Assessing the knowledge of an SEO you are considering hiring is complicated. There is a lot of gray area and few “right” answers. So how do you know if a […]
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Have you ever thought about the difference between a guest and a visitor? They are very closely related in meaning, but each has a unique definition.
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]