Looking for new employees has always been a source of frustration for me. Last Week I posted a job ad on Craigslist for an SEO, or at least someone technologically […]
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Job Applicants Who Can't Read
Looking for new employees has always been a source of frustration for me. Last Week I posted a job ad on Craigslist for an SEO, or at least someone technologically […]
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MySpace… a Place for Friends, and a Place for Endorsements Too?
Both the Marines and the Army are now on MySpace! I’ve also noticed that in this election year, MySpace pages are becoming popular for candidates that are running for political […]
YSM Panama… Hurry Up Would Ya!
At the SES 2006 San Jose, there was a lot of buzz about the up and coming new YSM PPC platform code named Panama. I came across some more interesting […]
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Billable Rights of the SEO Client
The client has a right to expect the SEO to fulfill contract in full. If you don’t have time to work on the account, refund my money so I can […]
Billable Rights of the SEO
The SEO has a right to receive payment from the client for entire amount contracted. A contract is a contract is a contract. Don’t try to weasel out of it. […]
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Reno Grand Sierra Resort Update
A couple of weeks ago I posted about the Grand Sierra Resort Hotel here in Reno and their super small signage. I was surprised by the overwhelming response and comments […]
What Do You Spend Your Work Time Doing?
We sell our optimization services in packages so we really don’t keep track of “billable” time. But my organization fetish has recently let me to start having my employees keep […]
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Leading Your Team: Apologize, Apologize, Apologize
I’m the chief apologizer in my office. Not because I screw up more than anybody else (OK, maybe that has something to do with it), but mostly because, as the […]
Anti-Customer Service
Nothing bothers me more than poor customer service. I’m notorious for having miserable experiences with tech support. Everyone in the office can attest that I rarely have a good tech […]
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IOM: Writing Optimized Text
This post is part of our Internal Operations Manual Series. Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the […]
IOM: Internal Operations Manual
As part of our in-office organizational efforts I’ve been working on an operations manual that provides step-by-step documentation of each of our job functions. We have various manuals (for lack […]
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You Keep Using That Word. I Do not Think It Means What You Think It Means
Editors note: I’ll give a free EMP book to the first commenter who doesn’t know the reference of this post’s title. (Be honest!) So, speaking of things that people say, […]
Small Improvements Manifest Big Gains
The 80/20 rule tells us that 20% of our efforts result in 80% of our best work. Similarly 80% of what we do each day only nets us about 20% […]
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The Good, the Bad (but not the Ugly) of SEO
Keywords in content is good. Keyword stuffing content is bad. Reciprocal links are good. Excessive reciprocal links are bad. Linking out is good. Linking out to junk is bad. CSS […]