What would your website be without written content? All that would be left is images. And while a picture may be worth a thousand words, you still need words to inform, […]
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Yes, You Can Boost SEO with CTR (3 Crucial CTR Tips)
There are some obvious reasons why Click-Through Rate (CTR) is a crucial measurement to track. For starters, it’s a good way to monitor whether or not you’re getting sufficient visibility […]
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Critical SEO Pricing Factors You Can’t Ignore
Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar. They may even have the same bullet points explaining what […]
13 Ways to Use Keyword Research Today [Infographic]
If I had a quarter for everytime I heard that keyword research was no longer relevant…
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It’s 4 Months Into Your Digital Marketing Campaign. Do You Know What Your SEO is Doing?
The first few months of any digital marketing campaign should be focused primarily on research. Unless you have already had a site audit performed, your digital marketing team will only […]
Getting Value From Social Media OUTSIDE of Feeds
The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]
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Is Influencer Marketing the Future of Marketing [Infographic]
From digital marketers to top brands, everyone has started making the most of influencer marketing. You also see dozens of articles talking about its effectiveness and giving out tips on […]
Why I Don’t Need to Tell You the Importance of Product Reviews and Testimonials
When was the last time you bought a product online without reading reviews first? I could probably rest my case right there. Do you really need any more convincing? How […]
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Why You Need to Commit to a Full Year of Digital Marketing
Hiring an outside digital marketing firm can be tough. It’s hard to make a lengthy commitment and sizable financial commitment to a company that can’t even guarantee results. I’ve used […]
Reason #847 That Web Marketing is Never Done
There is always room for improvement. Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work […]
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Turn Your Rented Search Rankings Into a Long-Term Lease
The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]
How to Consistently Write Ridiculously Great Content
I’m a huge fan of processes. I believe anything you do on a regular basis can be broken down into actionable steps. Processes are the key to optimum efficiency and […]
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How To Use Keywords To Create a Better Experience On Your Site
Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]
How To Get 9 Customer Touchpoints, Barely Lifting a Finger
It is believed to take 6-8 interactions with someone before they will become a customer. For sales people this means you have to keep trying and trying and trying, making […]
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Rest Assured! 6 Types of Content That Give Visitors the Assurances They Seek
Having a successful digital marketing campaign requires a lot of things to be going on at once: Drive traffic to the website Provide solutions to visitor problems Convince visitors your […]