YourDomainSucks.com If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up an anti AOL website at aolsucks.com (You can […]
Hyphenated Versions I mentioned above that you should not purchase a hyphenated URL for your main site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My […]
Misspellings It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided […]
Securing Multiple Domains I mentioned earlier the strategy of securing alternate versions of your domain name to prevent competitors from squeezing in on your branding efforts. This is a good […]
Spell Words Properly It is usually not a good idea to use incorrectly spelled words in your domain name, even if you’ve done that to create a clever business name. […]
Don’t Hyphenate Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult to speak […]
Build Your Brand Whether you like it or not, your domain name is an important part of your branding efforts. Your domain name goes on your letterhead, business card, printed […]
This is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell […]
Before you begin to build your website you want to make sure you have laid the groundwork that will ensure that you are able to operate and market your website […]
You may not realize it, but your site code may be overly-bloated. Many sites, especially ones created with an HTML editor such as Dreamweaver or Frontpage, have “bloated” code, meaning […]
Code Comments Comments are additional coding elements that are viewable only to those that are looking at the source code and can fall anywhere in the HTML code.
Alternate Image Text When users have their images turned off or are using screen readers, the alternate image text, or “alt text,” can come in handy. Alt text can be […]
I’m a bring-a-sandwich-for-lunch kind of guy, but on Fridays I like to get out of the office for lunch. Just down the street is one of the few Burger Kings […]
Images Images can be used to convey many important concepts and visual cues to the visitor while also giving your site a more professional or elegant look. It’s important to […]
Body Content Aside from the title tag, the visible text of each web page is the single most important element for marketing purposes. Body content is located between the < […]