Site Maps = Spider Food
Karon Thackston explains that “when spiders find some hearty “spider food” (a.k.a. a site map with some meat to it), they sit down to stay a while. That’s a good […]
Monthly Archives: August 2005
Following the Search Engine Strategies Conference: Day 1
The Search Engine Strategies Conference is in session in San Jose and Day 1 has come to an end. We’re now going on day 2. So many great minds, so […]
Ain’t Nothin’ Free, Even After You’ve Paid For It!
Remember the days before everything was commercialized? You know, when you could pay for a movie and not have to sit and watch advertising on the screen. Or when you […]
That looks nice…But Why?
As the internet evolves, so has design and design elements that create a focused driven marketing campaign. In the old days, designers were dueling back and forth showing their skills […]
A Successful Link Exchange Program
“How do you run a successful link exchange program?” you might ask. Well simmer down there Jimmy. I’ll tell you. Better yet, I’ll show you, with the help of Joe […]
Sitemaps and Google
Tony Simpson shares about 7 benefits of Google sitemaps, one of which is that it allows you to “Directly Alert Google to Changes and Additions on a Website”. “If you’ve […]
If You're Interested…
Fathom SEO is coming out with a case study on whether 350 different health care companies make good use of “basic natural search engine optimization (SEO) techniques to get more […]
Perception is Reality
Marketing is 100% about creating a perception. Some business, for their products or services, need to create a perception of quality. Other create a perception of need. Still others build […]
Speaking of Fresh Marketing…
Part of the tour we took at Universal Studios was to go through their residential lot, which at the moment is known as Wisteria Lane… home of the Desperate Housewives. […]
AdGooroo
A series of new tools for pay-per-click advertisers has just been released by Chicago-based search engine advertising intelligence company AdGooroo. “AdGooroo clients advertising on Yahoo! now have access to detailed […]
Optimize News Articles and RSS Feeds for SEO
Sometimes normal SEO on a site is not enough to increase search rankings. RSS feeds and News articles can also be optimized, possibly giving your site that extra boost it […]
WYSIWYG Versus Hand-Coding
With most WYSIWYG programs, you can get cluttered scripts and other problems which can hurt your site in terms of search engine ranking. Sure, it may look good to the […]
Using Search for Search Research
Maybe I’m the only one who does this (though I suspect not) but I find myself using search as a means to find better keywords to use to search what […]
Google Adsense Optimization Explained
For those who are confused or frustrated because they can’t optimize their site to “display the relevant advertisements via Google Adsense™“, there is a solution. Just having the correct content, […]
Website Conversion; Do’s and Don’ts
A website for a business is like “a virtual sales person” according to Erin Lashbrook and her article, “Website Conversion: Meet Your New Sales Rep.” The website is always there, […]