Credentials vs. Character
Many people rely on their credentials to get a job. That’s understandable because that’s what we are taught from the time we start looking for work to the time we […]
Monthly Archives: June 2007
Overheard at the Office Continues
What do you want? (Katie) YOU! (Stoney) Uh … (Katie) I caught a virus from a girl I dated once (Stoney) Was that that business trip to Thailand? (the computer […]
An Interesting Find
I was visiting my neighborhood Wal-Mart last night and noticed an interesting find. A large display in the front of the store had four boxes full of Dell Computers. These […]
Is this marketing or what?
I was reading Dale King’s post, The Power of Article Marketing. Here’s what he said about articles: If you write articles and allow them to be freely published, your articles […]
Sometimes Motivation Has to be Felt
My daughter recently turned 15 and now that school is out it means it’s time for her to get a job. Unfortunately, despite my threats of cutting off her allowance, […]
Team Reading List 6.14.07
Is Ask.com the Target of Search? Creating Link Bait With Hot Content and Promotions
Stepping Stones Of User Conversions: A Step-By-Step Guide
Let’s face it, in a world where almost every conceivable metric of analyzing your website traffic is available to you, the only metric that really truly matters is conversions. Click […]
Book Review: How to Win Friends and Influence People
How to Win Friends & Influence People Author: Dale Carnegie Paperback: 288 pages Cost: $11.20; Originally Published: 1934 Win Friends was a life-changing book for me. From the very first […]
If Ask.com = Target then Google = Walmart
In a bold move, Ask.com has risked its 1.01% share of the search engine market by positioning itself as the Target of the search world… forcing me to make the […]
Team Reading List 6.13.07
Are You Writing Headlines That Sell? Stop! Start Multivariate Testing: 7 Critical Questions B2B Search Marketing: Is SEO Or PPC Most Effective?
Money For Nothin', and the Survey's For Free
Yesterday I raved about Blockbuster’s Total Access UVP (Unique Value Proposition) for their online rental service. After months of suffering from a sub-par system that wasn’t worth a handful of […]
Team Reading List 6.12.07
Jennifer teaches us how to Hide and Speak with online businesses. This is the first in a series of posts about how to gain traffic without the likes of Google, […]
Blockbuster Total Access: A UVP Worth Writing Home About
When Blockbuster first came out with their online movie rental service it was a joke compared to Netflix. I tried it out for several weeks and was sorely disappointed and […]
Don't Let It Happen to You: Common PPC Mistakes
What happens when someone doesn’t know what they’re doing with PPC? They do things that make no sense – but don’t know any better. Here’s a short list of mistakes […]
Team Reading List 6.11.07
Looking Up Sk*rt – Digg for Women Why Testimonials Do (and Don’t) Work Copy, like a lady’s skirt, needs to be long enough to cover the essentials and short enough […]