Team Reading List 6.22.07
End Searcher Optimization: The New SEO SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed SEO & Importance of Valid Source Code (W3C Validation)
Monthly Archives: June 2007
It Never Hurts to Spell Check Before Going to Print
Several months ago I bought an auto lock that attaches to the brake pedal of my ’66 Dodge Charger. The idea is that if someone were to attempt to steal […]
Social Media’s "Original Sin"
Catherine Toole’s at e-consultancy set out to develop what she calls the 7 Deadly Sins of Writing for Social Media. While the whole list is pretty spot on, number one […]
Team Reading List 6.21.07
Out of Sight, Out of Mind, Out of the Index Video Advertisements Delivering Results on Media Sites Google Pay-Per-Action Beta Goes Global Harnessing Social Media – Web 2.0 Grows Up […]
Finding Your Personal Unique Purpose In Life
I live my life in a way that forces me to always try to be better than I was the day before. A better dad, better husband, better boss and […]
See your site’s words through the fog
When developing an SEO campaign, typically you will want to thoroughly analyze the client’s site before any changes take place. This analysis should include a number of factors including design, […]
What's the Best Way to Communicate With Your Clients?
We once had a client complain that they didn’t know if we were doing anything for them. I guess the ranking improvements they were seeing wasn’t enough of a clue. […]
Who’s Your Favorite?
ShoeMoney Guest Posters were asked their favorite PPC engine. Here’s a brief summary of the results: Gman: AdSense Harrison Gevirtz: Yahoo Dave Davis: Ask Shane Navratil: AdSense Peter Davis: AdWords […]
Team Reading List 6.20.07
How To Test A Home Page For Conversion Effectiveness Hide and Speak: Have a Unique Selling Proposition Write Your Direct Mail Sales Letters Like a Page on Google to Boost […]
Did Yahoo! Lose the War for the Crown?
Remember when Yahoo and Google were best buds? Well, more like Yahoo was the King and Google did his search work. Searching for “Yahoo Powered by Google” doesn’t return much […]
Where Have all the Online Sales Gone?
I posted an article over at Search Engine Guide discussing the recent slow down in growth in online sales as noted by the NYT. In it I discuss the math […]
Copywriter Tip- Never Use Mispellings
“I don’t like to mix spellings on a page. I’d make an exception for the spellings of ‘duffelbag’ and ‘dufflebag’ because of the low search volume each one produces, but […]
Team Reading List 6.19.07
The 10 Second Rule: How to Write for Diagonal Readers A Portrait Of The Perfect Link Builder Dynamic Keyword Insertion – The Ultimate Guide
Hello, It's Nice To Meet You!
Ya know how it is when you meet new people. You go through a polite social dance, introducing who you are and telling what it is that you do. I […]
Team Reading List 6.18.07
How is an Effective Landing Page Like a Direct Mail Letter? The Five Characteristics of Highly Effective PPC Specialists Online Sales Lose Steam