Does Your Website Logo Work For or Against Your Brand & Website?
Your logo directly indicates your brand identity and website identification. It’s usually the first thing your visitors see when they land on your site, and the logo serves to help […]
Monthly Archives: August 2016
Search Engine Friendly vs Search Engine Optimized
Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]
Invisibility is NOT a Website Superpower! 4 Ways to Get Your Site Seen
Who doesn’t love a good super hero? How many times in our lives have we thought about which would be the greatest superpower to have (teleportation), and what we would […]
There is No SEO Without UXO
I’ve written a lot in the past about how, in order for SEO to be effective, it needs to work in concert with other digital marketing focuses such as social […]
The Small (But Crucial) Difference Between Absolute & Risk Free Guarantees
When it comes to providing content-oriented security assurances for your visitors, there is almost nothing better than offering some kind of guarantee. There are a lot of ways to guarantee […]
Prevent Domain Name & URL Issues From Crippling Your Online Marketing
“What will our domain name be?” is one of the first things people ask themselves when taking their business online. Or at least it should be! If your business name […]
Steal Stoney’s Digital Marketing Campaign Schedule!
If I’ve said it once, I’ve said it a hundred times: Digital marketing is not an overnight success. It takes time to see real, tangible results. But you have to […]
How to Help Visitors “Keep the Scent” from Search Results to Landing Page
Getting searchers to click from search results to your website is a job well done–but not a job complete. There is still a lot more to do. Searchers that click […]