3 Quick Product Category Page Optimization Tips You Can Implement Today
If you own an ecommerce site, every product category page needs to act as a landing page. To optimize these category/landing pages, you first have to truly know the purpose […]
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Under the Hood of a Digital Marketing Campaign 8 Months In
Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]
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How to Get your Marketing Research to Pay Off
I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]
3 Competitive Factors to Review, Assess, & Understand to Out-Perform Your Competition
Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is […]
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The Two Foundations for Digital Marketing You Might Be Missing
There are two primary foundations of any successful digital marketing campaign, and your site needs both if you want to succeed. What are these foundations? Site Construction Site Message
Ask the Pit Crew: What are the Best Tactics for Local SEO?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
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4 Critical Flaws in Keyword Research Tools and How to Overcome Them
When many marketers approach keyword research, one of the first things they do it turn to Google Keyword Planner or a number of other popular keyword tools. While these tools […]
The Most Important Component to Getting Website Conversions
Trust. That’s it. That’s the single most important thing to getting visitors on your site to become customers. It is, by far, the most significant factor in your sales funnel.
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The Wrong Way to Categorize Products
If you have any chance of creating effective product category pages, you have to start by making sure you have created the best categorization structure for your products. This means creating […]
One and Done vs. Ongoing Digital Marketing
Many people think that digital marketing can be one and done. This myth is often perpetrated by web developers who add “SEO” into the development proposals. There are certainly aspects […]
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How to Make Your Content Your Best Salesperson [Infographic]
What would your website be without written content? All that would be left is images. And while a picture may be worth a thousand words, you still need words to inform, […]
Critical SEO Pricing Factors You Can’t Ignore
Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar. They may even have the same bullet points explaining what […]
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13 Ways to Use Keyword Research Today [Infographic]
If I had a quarter for everytime I heard that keyword research was no longer relevant…
It’s 4 Months Into Your Digital Marketing Campaign. Do You Know What Your SEO is Doing?
The first few months of any digital marketing campaign should be focused primarily on research. Unless you have already had a site audit performed, your digital marketing team will only […]
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Why I Don’t Need to Tell You the Importance of Product Reviews and Testimonials
When was the last time you bought a product online without reading reviews first? I could probably rest my case right there. Do you really need any more convincing? How […]