Does your copy make your reader uncomfortable? SEO copywriting is not just stuffing keywords into copy. Doing this only makes it unreadable. It’s copywriting first and SEO second. You need […]
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Team Reading List 5.24.07
Information Architecture is the Most Underrated Component of Effective Search Marketing
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Arbitrage – Hot Topic of the Day
Slimy Targeting The topic of the day in my never-ending-quest to learn new stuff seems to be arbitrage. Since not everybody is an expert, I thought it would be helpful […]
The Length Some People Would Go…
Trudging through what seems like an endless amounts of keywords can take an extreme amount of patience. As I’ve experienced my first few opportunities of researching keywords, I’ve noticed some […]
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Copywriter Tip- Take Action
Websites have one purpose and that’s to sell, to move people to action, to make money. In today’s high-tech world, most copywriting found on websites neglects this vital fact and […]
Team Reading List 5.22.07
27 Lessons Learned on the Way to 3000 Visits a Day and 2200 RSS Subscribers – hat tip to the Grok
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Some Things About Somethings
Like many people, I’ve learned what I need to know to get the job done. Google AdWords is an example of this. In a prior job I was handed an […]
Marketing Big Shots Sell Themselves Short
The biggest travesty is when highly knowledgeable individuals are kind enough to share their inside know how, but fail to reach those who are truly interested by committing acts of […]
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Team Reading List 5.18.07
Temporal Data & the Rankings Rollercoaster – Rand provides a nice addendum to my article yesterday at Search Engine Land SEO Basics: “Click Here” is Evil Search Engine Optimization Warfare […]
Review: The Conversion Expert's Workbook
If I could only purchase one book on improving visitor conversions, The Conversion Expert’s Workbook would be that one (work)book. The good folks at FutureNow have essentially made their proprietary […]
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Team Reading List 5.17.07
Writing Copy Even Grandma Will Love Google’s New “Universal Results” Universal search: The best answer is still the best answer – Top 10 real estate just got smaller but more […]
Somebody Call the Waaaaambulance. I've Fallen and I Can't Get Up. (What Have I, What Have I, What Have I Done to Deserve This?)
The title you just read was the working title of my new article over at Search Engine Land: The Ranking Roller Coaster Cause And Effect. Understanding what causes typical loss […]
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Donald Trump = Stoney deGeyter?
I am the aforementioned “Apprentice”. As one of the newest crew members of this team, I found it quite exciting to dive head first into the world of search engine […]
Get a Haircut and Get a REAL Job
Pole Position Marketing is hiring for two positions: SEO Specialists Social Media / WOM Marketer Neither job requires a hair cut, but they are both Reno-centric positions. Which means that […]
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Copywriter Tip- Make Memorable Copy
Use compelling headlines saturated in descriptive language. This can amplify search engine optimization when similar words surround the key phrase. People will remember your message if you use colorful language, […]