Local SEO has been making trend watch lists for a few years now, but we’re reaching a juncture in marketing now where the SEO angle simply isn’t enough. Rather, to […]
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Keywords are for Adding Value Not for Adding Content
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
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Thinking Beyond Search In An AI World
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
If You’re Going to Do Social Media, Do It Right! [Infographic]
There’s no question, in this day and age, that nearly every business SHOULD be on social media. But just opening up some profiles on the most popular social networks doesn’t guarantee […]
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2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
Want to Know How Much SEO Should Cost? Count the Number of Pages on Your Site
Over the past several weeks, I’ve been investigating some SEO lead generation services. I was curious about how these services worked and what kind of leads they produced. I can’t say […]
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Roll Out the Red Carpet for Your Website Guests
We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess. But when we are expecting a guest, it’s […]
What Do You Do When You Have One Product with Multiple SKUs?
Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]
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My 10 Most Shared Blog Posts of 2016
Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]
‘Closeout’ Your Competition with Optimized Closeout Pages
Ecommerce websites bring a unique set of challenges when it comes to optimization, but they also have a unique set of opportunities that other sites do not have. Where non-ecommerce […]
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Don’t Start Blogging Without These 5 Essential Tools
We digital marketers sure love our tools, don’t we. I don’t know how I’d survive without my social media tools in particular, not to mention email management, analytics, and monitoring […]
Book Review: SEO for Growth by Jantsch & Singleton
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
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Overcoming the Duplicate Product Information Dilemma
Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]
Happy New Year
We’re a couple days early, but before the holiday weekend, we just wanted to take a minute to wish you a very Happy New Year. We hope it’s your best […]
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How to Display 1000s of Products Without Slowing Down Your Page Speed
One of the inherent difficulties with ecommerce sites is the sheer number of products that visitors need access to. If you have a lot of products you probably know the […]