Reno Grand Sierra Resort Update
A couple of weeks ago I posted about the Grand Sierra Resort Hotel here in Reno and their super small signage. I was surprised by the overwhelming response and comments […]
Yearly Archives: 2006
What Do You Spend Your Work Time Doing?
We sell our optimization services in packages so we really don’t keep track of “billable” time. But my organization fetish has recently let me to start having my employees keep […]
Leading Your Team: Apologize, Apologize, Apologize
I’m the chief apologizer in my office. Not because I screw up more than anybody else (OK, maybe that has something to do with it), but mostly because, as the […]
Anti-Customer Service
Nothing bothers me more than poor customer service. I’m notorious for having miserable experiences with tech support. Everyone in the office can attest that I rarely have a good tech […]
IOM: Writing Optimized Text
This post is part of our Internal Operations Manual Series. Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the […]
IOM: Internal Operations Manual
As part of our in-office organizational efforts I’ve been working on an operations manual that provides step-by-step documentation of each of our job functions. We have various manuals (for lack […]
You Keep Using That Word. I Do not Think It Means What You Think It Means
Editors note: I’ll give a free EMP book to the first commenter who doesn’t know the reference of this post’s title. (Be honest!) So, speaking of things that people say, […]
Small Improvements Manifest Big Gains
The 80/20 rule tells us that 20% of our efforts result in 80% of our best work. Similarly 80% of what we do each day only nets us about 20% […]
The Good, the Bad (but not the Ugly) of SEO
Keywords in content is good. Keyword stuffing content is bad. Reciprocal links are good. Excessive reciprocal links are bad. Linking out is good. Linking out to junk is bad. CSS […]
Separation of Search and Faith
I don’t know what got me thinking about this, but somehow I came to the conclusion that search and faith are remarkably similar. Try this on for size: Now search […]
2 Keys to Business Success
There are a lot of keys to business success. Everybody has their own list, including me, and by and large they are all true. Here are a couple more that […]
Article Theft and Spam Generation
I recently found an article of mine posted on another website. Normally that would be a good thing as this article was distributed to a couple of article distribution sites. […]
The $53k Hummer H2… Why? The Perceived Needs of the American Consumer
Though not in absolutely huge quantities, consumers have been eating up Hummers since the H2’s introduction for the 2003 model year. So why does the average middle class Joe Blow […]
Is Bigger Better for the Reno Hotel Business?
In America bigger is always better. Well, not always, but we like to do things really really big. In some situations going smaller rather than bigger can bring in a […]
MSN Search is now Live
The title of this post is kind of a play on words. MSN search is actually dead. But go to msn.com to search and you now get Microsoft’s Windows Live […]