Exercise Your Option to Reduce Your Visitors’ Website Options
I like to think of web sites as a choose-your-own-adventure novel. No matter what page the visitor is currently visiting, they have to make a decision about what to do […]
Monthly Archives: March 2016
30 Proven Ideas to Increase Ecommerce Conversions
Is your ecommerce business suffering due to low conversions? Are you wondering why you’re not making enough sales despite everything you’ve been doing? At the end of this post, you’ll […]
2 Reasons Analytics is NOT Optional for Digital Marketing Success
It’s often difficult to get clients to invest in Analytics. From an overall strategy perspective, analytics does little to increase your web presence or website performance. But that doesn’t mean […]
EVERY Page on Your Website Should Be a Landing Page!
What is a landing page? If you are like most people, you will probably say it’s the page that visitors “land” on when they’ve clicked through an online ad or […]
Is Your Landing Page a Big, Fat DUD? Google Analytics Can Tell You!
You’ve put a lot of time and effort into optimizing a page — from researching keywords to optimizing the on-page elements of your title tag, meta description, alt tags and […]
Conversion Optimization: The Secret Web Marketing Weapon
When most businesses look to improve their sales, they often go first to search engine optimization (SEO). They figure that if they drive more (targeted) traffic to the site, their […]
What Nobody Will Tell You About Your LinkedIn Company Page
“Oh yeah, looks great!” This is the response you’ll probably get if you ask your spouse or friends their opinions of your LinkedIn company page. Translation: “That’s pretty terrible, but […]
Want to Be Social? Then you Gotta Be Mobile!
Over the past few years, social media has really bloomed, which has made social media marketing an ever-more important part of a successful web marketing campaign. But being successful on […]