PubCon 2006 Vegas: PPC Tracking and Reconciliation
In this session, John Marshall, CEO of Click Tracks, made a really good presentation on “the anatomy of a click”. He explained exactly what happens when someone clicks on your […]
Monthly Archives: November 2006
PubCon 2006 Vegas: PPC Search Advertising Programs
Every once in a while you will come upon a session that isn’t entirely abundant with info that’s useful. This was one of those sessions. However, the panelist from Microsoft […]
PubCon 2006 Vegas: PPC Ad & Landing Page Optimization
This week I will be posting a number of posts based on each of the sessions I attended at Webmaster World’s PubCon 2006 in Las Vegas. The first session I […]
PubCon '06: Enter the Search Farrago
As our plane touched down in Vegas I had already finalized a firm and responsible schedule in my mind which included lots of rest for the morning ahead. By the […]
Webmaster World’s PubCon WrapUps
Over the next few days the Pole Position Marketing team will be posting their session notes from PubCon. Since I was invited to PubCon via our good friends at Search […]
PPM Re-Design and New Tag Line
Over the last several weeks I’ve been working on a new version of our website and was able to finally rolled it out. Its not a complete re-design, just a […]
Some Thoughts on PubCon 2006
Well, we’re all back from PubCon safe and sound. I’m glad our team went. The sessions and our notes should spark a number of new ideas on how to improve […]
PubCon: CodeMonitor
Just a quick post… Our CodeMonitor tool was mentioned in a PubCon session. If you’re looking for CodeMonitor you’ll find it on the right under “Web Tools”; but here’s a […]
How Not to Do Link Emails
There is a right way and a wrong way to solicit link requests. This is the anatomy of the WRONG way…. Dear Sir, My name is [name removed] and I […]
Search Marketing or Website Marketing?
Recently we had a discussion in the office about the pros and cons of targeting the phrase “search marketing” vs. “website marketing” within our new tagline. Here’s my thoughts. While […]
Warning: Malicious Virus Threat
A few days ago a very malicious virus downloaded itself onto my machine. This virus screwed up my website causing me to do some reprogramming in order to “fix” it. […]
Keyword Research: A Business Driven Approach
Keyword research is the single most important aspect of any search optimization campaign, without exception. The keyword research process brings to light information that is both beneficial and directly applicable […]
Introductions
I was just one click away from posting my first blog entry here on EMP, when it occurred to me that perhaps I should introduce myself. My name is Jason […]
What Do Search Engines Really See?
A question has come up over at High Rankings Forum about where text should be placed on the page, or if it even matters. Many in the SEO community disagree […]
A Completely Useless Link Bait Article
Sorry folks, if you’re reading this through an RSS reader, this is just one article you’ve go to see to believe. You won’t get the same “effect” in the reader. Can you trust me? Is it worth clicking in? Dunno. You’ll have to judge for yourself.