Team Reading List 7.19.07
When Ignorance Isn’t Bliss: What You Don’t Know About Your Web Site Can Hurt You
Monthly Archives: July 2007
In A Nutshell: Yahoo Smart Ads
I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words. Search […]
Team Reading List 7.18.07
SEO For Google In Five “Easy” Steps Seven Steps for Creating a Powerful Jump Page That Sells Google Print Ads Now Open to All AdWords Advertisers 7 Costly Mistakes Webmasters […]
Really Bad Adventures in Search: The Case of the Round Bed
I’m starting a new series here at EMP dedicated solely to the horrible “black hole” experiences we all have from time to time- Really Bad Adventures in Search. Join me, […]
Copywriting Tip: Who are you and why are you bothering me?
Ask questions when you’re preparing to write copy. You need to know what you’re talking about in the first place. You gotta get the who, what, and why covered. Most […]
Team Reading List 7.17.07
How Successful is Your Landing Page? The 3 Key Metrics You Need to Know Monkeying Around With Web 2.0 Strategy 5 Quick Ways To Optimize For Local Search The AdWords […]
Team Reading List 7.17.07
How Successful is Your Landing Page? The 3 Key Metrics You Need to Know Monkeying Around With Web 2.0 Strategy 5 Quick Ways To Optimize For Local Search The AdWords […]
Team Reading List 7.16.07
Andy Sernovitz outlines 25 (some questionable) steps on how to promote a blog post with word of mouth.
Guidelines for Pre-Employment Interview
Recently I got a hold of a 2006 AAEE Job Search Handbook from a friend of mine. Thumbing through it I thought this information would be helpful to businesses as […]
Be Creative In Your Keyword Merger
What do you do when you have to incorporate too many keywords in too little copy or you have a group of keywords that don’t easily fit into the existing […]
It's not About Making Lemonade out of Lemons, Its About Turning Ice Cream into an Ice Cream Sundae!
Encouragement and motivation go hand in hand. If you want your employees or team mates to be motivated to work harder, better, faster, more productively, etc., etc. then you need […]
Our First PAID REVIEW: Wordze Keyword Research Tool
[A note from Stoney: I signed up for a Review Me account not long after they opened their doors. Since then I sat idle by as the debate about paid […]
Team Reading List 7.12.07
Jill summarizes Google’s Dan Chow’s discussion about Getting Into Google. More backlink theory from Michael Martinez: Shaping Your Link Profile. Todd has a great post on Reputation Management Emancipation Proclamation […]
Can Small Businesses Really Afford SEO?
Lately, around the Pole Position Marketing office, we’ve been discussing the cost involved in providing top quality search engine optimization. All too often we find value added services or strategic […]
Pure Marketing Genius
I’m pretty immune to advertising. I fast forward through TV commercials, and rarely watch anything on YouTube, unless it’s referred to me as a great marketing piece. When I found […]