There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on […]
No matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content […]
A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an […]
I love a good story – almost as much as our staff word nerd does. And even though I’m not a particularly sentimental guy, I also love a happy ending, especially […]
On-page optimization is the easiest, most learnable aspect of search engine optimization. But like all “easy” things, we sometimes forget that you can still do them wrong. Easy doesn’t always […]
Pole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits […]
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling and US jobs […]
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room […]
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room […]
When it comes to online marketing, I see and hear about way too many companies that don’t take the paid traffic channel seriously enough. They either don’t do it (huge […]
Every time I hear the phrase “content is king,” I cringe. That phrase is probably the second most over-used cliche in the SEO industry – right behind “SEO is dead.” Yet, […]
I’m not the only one who finds it difficult to keep my inbox organized, right? Will all the Link Builders out there please stand-up? Every day I spend countless hours […]
Are you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around the water cooler tomorrow? Worried that something is happening in […]
Not testing your website is like telling your investors, shareholders, employees or other stakeholders that you already make enough profit and you’d really not like to make any more in […]
Kudos to Lee Odden of TopRank Online Marketing for beating us to the punch. If Stoney deGeyter and I had collaborated on a book for the inbound marketing industry, it […]