Redeeming Customers that Bypassed Your Search Results
First, I’ll state the obvious… You do search engine marketing because 80% of web activity starts with a search. You know the more you can appear in front of your […]
Yearly Archives: 2012
Improve Your Website Navigation for Visitors and Site Performance
I’m not into hunting. That goes for the real world, as well as the online one. (My guns and crossbow are strictly for target practice and the impending zombie apocalypse). […]
9 Irrefutable Reasons Why You Need SEO
It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Unlike PPC, where keywords can be tracked from the click all […]
Think Your SEO Can Beat the Algorithms? Beat This…
I’ve long advocated a common-sense approach to algorithm chasing with SEO. What most people don’t understand is that with today’s algorithms, there is almost no such thing as a top […]
‘Sex with Data’ and 10 Other Intriguing Phrases Heard at Content Marketing World
True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in their minds and look for an opportunity […]
PPC Final Lap for Week of September 10
Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Keep Your Online Marketing Budget Accountable
There seems to be a new online trend. Businesses are jumping into online campaigns and throwing money at different marketing channels because “it’s the thing to do.” They set a […]
Hiring an SEO? Look Out For These 7 Red Flags (And Run Away If You Find Them)
Comparing SEOs is sometimes as difficult as comparing beef enchiladas made with a red sauce to chicken enchiladas with a cream sauce. I mean, they are both from the enchilada […]
Why PPC Doesn’t Work for You
Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. […]
Do You Make These 3 Online Marketing Mistakes?
Many thanks to Suzanne Arthur, owner of start-cleaning-business.com, for this helpful guest blog post. Getting into business is like buying a car. Making assumptions about how it runs can steer you […]
Build Trails for Customers that Don’t Dead End
You see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it’s […]
Enterprise SEO for the Small-to-Medium Business
Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on […]
Make Sure Content Is Never an Afterthought
I’ve been working the field of web marketing for more than 14 years, and it never ceases to amaze me when I come across a website with poor content. Yet, […]
Clients vs. SEO: The Battle of Who’s Responsible For Success
I often tell people, “We don’t rank websites, that’s Google’s job.” It’s a tough thing to say when you’re trying to sell services that are, in part, designed to improve […]
SEO Doesn’t Fit Into a Box, But Does Need To Be Contained
SEO – at least good SEO – doesn’t fit nicely into a box. It can’t come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It […]