How NOT to Write a Link Request Email
I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day? […]
Monthly Archives: January 2008
Review: The Eyes Have It by Kevin Lee
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy Authors: Kevin Lee with Steve Baldwin Hardcover: 189 pages Cost: $16.47 Published: […]
4 Copywriting Steps that Will Sell Ice to Eskimos
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/4copy-steps.mp3] I think that by now everyone pretty much agrees that words are an important part of your website and your online marketing campaign. While a picture may be […]
Learning and Teaching PPC
The true title should be “I Love My Job” … not so much because it is Pay-Per-Click, but more so because I am provided with the tools to do my […]
Team Reading List 1.15.08
PPC 7 Tips for Finding & Expanding Your Negative Keywords How To Measure PPC Ad Effectiveness Through Split Testing Social Media 10 Simple Productivity Tips for Bloggers 16 Effective Strategies […]
For Your Consideration: EMP Nominated for a SEMMY!
Every year as the entertainment industry gears up for the Oscars, movie studios, directors and producers put out “For Your Consideration” ads in attempt to influence the voters. OK, maybe […]
Team Reading List 1.14.08
Copywriting The 6 Steps to Stop Content Theft Write an E-Book in Two Weeks A Three-Step Approach to Strategic Content Development 7 Ways to Resuscitate a Boring Links Post Headline […]
Business Lessons from Celebrity Apprentice (ep. 2)
It’s always fun to watch the beginning of each Apprentice episode. When the candidates return from the boardroom and greet everybody it’s either to wild celebration or muted disdain. Or […]
Social Media Marketing: How to Win Friends and Influence People
First published in 1936, How to Win Friends & Influence People by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the […]
When Small Business Shouldn't Act Like a Small Business
[audio:https://www.polepositionmarketing.com/emp/blog-audio/think-big.mp3] I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you’re one of […]
Are You Utilizing Google Video Sitemaps Effectively For Your Site?
Google recently introduced Google Video Sitemaps, a new tool aimed at making video search more effective for websites. Google already offers users the ability to upload website sitemaps via Google […]
Team Reading List 1.9.08
Link Building SEO Link Building Tips Social Media Four Success Factors – Viral Videos as Sales Tools How to Leverage the Power of Social Media to Market Your Blog 10 […]
Two Important Overlooked Questions in PPC
Forget about the details of setting up an AdWords, Search Marketing or adCenter campaign. — You aren’t going to find those instructions here. At least not today anyway. If you’re […]
New Marketing, What Are You Waiting For?
There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to […]
Team Reading List 1.8.08
Link Building 52 ways to get quality link Don’t Blame Google For Your Own Linking Failures SEO Diagrams That Can Help You Define the Proper Anchor Text of Internal Links […]